Use the Sales Territory Mapping Software above to create and visualize sales territories directly on a map. It's completely free and you don't need to sign up.

Draw custom territory boundaries, color-code regions, add markers for sales reps, customers or prospects, and draw routes through each territory.

Create and Color-Code Sales Territories

Use the Polygon Tool to draw the boundaries of each sales territory.

Territories can represent states, cities, postal codes or simply geographic areas that make sense for your sales team.

Give each territory a different color to distinguish sales reps or regions. For example, you could make the Northeast blue, Southeast red and Midwest green.

You can also add text labels with the territory or sales rep's name.

Plot Customers, Prospects and Sales Reps

Use markers to add important locations to your sales territory map, including:

• Customers
• Prospects
• Sales representatives
• Offices
• Retail locations
• Distributors

Seeing these locations alongside your territories can help you understand your overall sales coverage and identify gaps or overlapping territories.

It can also help with territory planning. One territory may cover a huge geographic area but contain relatively few customers, while another may have hundreds of accounts concentrated in a small region.

Plan Routes Through Sales Territories

Use the Route Tool to sketch routes between customers and prospects.

This can be useful for field sales teams that need to visualize how accounts are distributed within a territory and plan sales visits.

The tool is designed for visual route planning rather than automatic route optimization, so you'll still want to check actual travel times before sending reps into the field.

Use Sales Data to Design Better Territories

Good sales territory management isn't necessarily about dividing a map into equally sized regions.

Consider combining your territory map with sales data such as revenue, customer count, prospects, account value and sales opportunities.

This can help you spot territories with uneven workloads or areas where your sales team has limited coverage.

You can then redraw territory boundaries to experiment with a more balanced territory design.

What Is Sales Territory Mapping Software?

Sales territory mapping software helps sales teams visualize customers, prospects, reps and territories geographically.

Simple tools like the one above let you manually draw territories and plot locations.

More advanced sales mapping software may include CRM integration, heat maps, demographic data, route optimization, automated territory balancing and other data visualization features.

If your organization uses a CRM such as Salesforce or HubSpot, specialized territory management software can also connect sales data directly to your maps.

Create Your Sales Territory Map

Start by plotting your important customers and prospects. Draw your existing territories around them, assign each territory a color and look at the complete map.

Are territories overlapping? Are there gaps in sales coverage? Does one sales rep have far more customers than another?

Experiment with different boundaries until your territory plan makes sense for your sales team.

When you're finished, take a screenshot to save your map. On a Mac, press Cmd + Shift + 4. On Windows, use the Snipping Tool.

If you need to save, update, share or embed your sales territory maps, you can use Atlist to create a more advanced interactive map.

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